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Funded by the CDC and led by UnidosUS, this year-around national multimedia campaign includes digital TV/video, radio, banners, paid social, influencers, and dedicated microsites. Upstreamers handled media planning and buying to ensure that the ads effectively reached multiple Latino audience segments in English and Spanish. 

THE "KNOW-IT-ALLS" CAMPAIGN

"YOU CAN BE AN INFLUENCER" CAMPAIGN

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Influencers

To help amplify the campaign on social networks where Latinos are most active, we recruited numerous Influencers, large and small, to help combat Covid-19 vaccine misinformation at the source by credibly delivering our anti-misinformation messages.

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Microsites

We helped develop content-relevant microsites both in English and Spanish. These microsites serve as hubs for accurate Covid-related info.

Digital Banners

Bilingual digital banners of all shapes and sizes also played in helping to raise awareness of vaccine misinformation, while also driving traffic to UnidosUS’ microsites.

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Social Media Ads

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Social Media Listening

We conducted social media listening on an ongoing basis to identify and combat vaccine-related misinformation topics, sources, and perpetrators online. The insights gained were shared with the CDC, The White House, and UnidosUS’ 400+ affiliates. 

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Kids Vaccination Campaign / Digital Out-Of-Home

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Digital Radio Ads

Digital audio ads of different lengths played a critical role in storytelling to Latino audiences, many of whom often need additional education on the topic of Covid-19 vaccine misinformation.