We’ve worked with the two leading brands in Anime, Funimation and its sister company Crunchyroll, to grow their base of young, Multicultural Anime fans and help them bring new fans into the category.


New York Comic Con Activation & Influencers

Brand Positioning

Since the beginning of our partnership, we have worked with both marketing teams to uncover compelling consumer insights and formulate each Brand’s multicultural strategy - from positioning to go-to-market strategy.


Campaign Development

Upstreamers has also leveraged its category knowledge and insights to develop various campaigns aimed at one of the most dynamic segments in the category - multicultural Anime fans in general, especially Latino fans.


Subscriber Acquisition

Our efforts have not only focused on giving the Brand a sound strategic and creative footing, but also on Multicultural fan acquisition, which by all accounts has shown positive results.