National Rebranding Campaign
For the past two years, we’ve been proud to call UnidosUS, the nation’s largest Latino civil rights organization, our client. As their Agency of Record, we helped them research, conceive, and produce the first national rebranding campaign for the organization since it changed its name from National Council of La Raza. The multimedia campaign takes an inclusive, stereotype-busting approach to showcase that Latinos comes in all colors, shapes, ages, and beliefs, despite some people’s assumptions or prejudices.
"THE POWER OF BEING UNIDOS" CAMPAIGN
Topic Driven Campaign Spots
General awareness ads of different lengths were developed to help raise awareness about whom UnidosUS is, what they do, and why it matters. Additional video ads that leaned into the areas of housing, education, health, among others, were also developed and deployed to showcase the various topic areas that the organization has operated in for the past 5 decades.