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At the outset of the Covid-19 pandemic, when everyone was paying homage to front line essential workers, the sacrifices of one group were repeatedly overlooked: migrant farmworkers, many of whom are Latinos. This paid social and earned media campaign named “Invisible Heroes” grabbed National and International attention from the outset. 

Retweets By Prominent Figures Gave The Campaign Wings

The campaign’s “hero” video ad was retweeted by numerous luminaries and celebrities, such as US Vice-President Kamala Harris, U.S. Congressman Joaquin Castro, Eva Longoria, Edward James Olmos, among others. 

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The Campaign Also Garnered Widespread Media Coverage