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At the outset of the COVID pandemic, when everyone was paying homage to front line essential workers, the sacrifices of one group were repeatedly overlooked: migrant farmworkers, many of whom are Latinos. This paid social and earned media campaign named “Invisible Heroes” grabbed National and International attention from the outset. 

"INVISIBLE HEROES" CAMPAIGN:

Retweets By Prominent Figures Gave The Campaign Wings

The campaign’s “hero” video ad was retweeted by numerous luminaries and celebrities, such as US Vice-President Kamala Harris, U.S. Congressman Joaquin Castro, Eva Longoria, Edward James Olmos, among others. 

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The Campaign Also Garnered Widespread Media Coverage