At the outset of the COVID pandemic, when everyone was paying homage to front line essential workers, the sacrifices of one group were repeatedly overlooked: migrant farmworkers, many of whom are Latinos. This paid social and earned media campaign named “Invisible Heroes” grabbed National and International attention from the outset.
"INVISIBLE HEROES" CAMPAIGN:
Retweets By Prominent Figures Gave The Campaign Wings
The campaign’s “hero” video ad was retweeted by numerous luminaries and celebrities, such as US Vice-President Kamala Harris, U.S. Congressman Joaquin Castro, Eva Longoria, Edward James Olmos, among others.
